Mobile Marketing Strategies For Your Business

mobile marketing strategies

What makes the mobile web and SEO marketing so effective for many companies is the fact that people are accessing the Web on their mobile phones. This helps overcome the challenge of people fearing making a purchase over a mobile device using an unknown Internet connection. If your company catches the individual’s fancy, they can quickly and easily make a call and make a purchase. This leads to the final trend, that of click-to-call functions.

Chick-to-call marketing makes this even more effective. This technology allows a company to place a tool right on their mobile site that allows the consumer to make a phone call with just one click.

Click-to-Call Beats Pay-Per-Click Hands Down

Marketers are no strangers to the pay-per-click advertising structure, made famous by Google’s Adwords campaigns. Yet, it seems today’s consumers are becoming immune to ads like these. They simply aren’t clicking as much as they once did.

When the Internet marketing giant when mobile, Google found a way to capitalize on the mobile technology at their disposal. They created ads that could be tapped to make a speed dialed call directly to the company being advertised. Thus, click-to-call was born. In early 2012 they were reporting 10 million calls a month using this structure.

Eliminating the Need to Pay Online

One problem facing marketers who are marketing through mobile devices is the fact that today’s consumers don’t want to make purchases on their mobile devices. When you are using a device on a network you don’t know, it makes sense that you would feel hesitant to brandish your credit card information. Click-to-call eliminates this need by allowing the consumer to make the purchase over the phone. It also allows the consumer to talk to a real person to get more information about whatever item he is considering purchasing before making a final decision.

Additionally, if you are using good search engine optimization strategies, it’s also possible to rank at the top of the mobile search results.  This also help build customer trust and they are more likely to purchase from you as well.  For best results contact a Boulder SEO company for more help with this type of marketing.

Proven Effectiveness with Top Companies

Many top companies have seen improvements in their marketing success with this trend. For example, 1-800-Flowers indicated that their customers were twice to three times as likely to call using the click-to-call advertising versus clicking on a computer ad. This makes sense when you consider the demographic that appeals most to 1-800-Flowers. Men are more likely to be using their mobile devices to search for a gift for their girlfriend, wife or mother, and the ability to choose an arrangement, call and make the purchase simply is appealing to this demographic. Other companies are noticing similar results. For instance, Comcast noticed a 270 percent increase in their click-through rates when they added this feature.

Click-to-call also is bringing an increase in sales. Consumers who have been researching on their mobile devices and have chosen to call by clicking the link are better targeted leads. In fact, one leading insurance company indicated that their marketing campaigns that included click-to-call capabilities had a greater likelihood of becoming a sale. In addition, they noticed a 25 percent growth in their bottom lines after implementing the technology.

These statistics show that click-to-call is effective. Today’s mobile marketers need to pay attention and devote some of their time and marketing dollars to increasing click-to-call advertising, particularly if they are in a field that would drive quite a few phoned-in orders. As you streamline your mobile marketing philosophy, make sure it includes click-to-call technology. You just might be surprised at the growing number of calls you receive when you do.

SMS Still Effective, Within Reason

Is SMS Still Effective And Within Reason To Use For Business Advertising?

Is SMS Still Effective And Within Reason To Use For Business Advertising?
 
It may seem old school, but one trend is the continued reliance on text messaging. SMS, or text messaging, can be an effective way to reach a mobile audience. An estimated 88 million adults in America have cell phones that can receive text messages. Many of these same people do not, in fact, have smartphones that can access the World Wide Web. For this reason, SMS marketing was once viewed as the answer to the mobile marketing platform of choice, one that would revolutionize the world of mobile marketing.
Yet, many marketers failed to embrace this marketing venue. Even after seeing how effective it was for some companies, others were ignoring it in favor of mobile websites and email marketing campaigns. This is a bad idea, because SMS can be effective, when done right. As with all mobile marketing techniques and tricks, you can drive your customers away with constant messages that provide no real value. Here is what you need to know if you are going to jump into the world of mobile marketing.
Let Customers Opt In
The primary problem with SMS campaigns is the fact that users tend to view a text message with less trust than other marketing tactics. However, if you let users opt in, then they will be more prone to trust whatever message you send.
This is fairly simple to do. Instruct your customers to text a code word to your SMS campaign. When they do, add them to your list. When you have a coupon or sale alert to tell them about, they will receive a text alerting them to it. Because they signed up for these texts, they are more prone to open the text and respond.
Send Coupons
One of the easiest ways to use SMS marketing is to send coupons to your customers via a text message. When the customer uses the coupon, you will have an instant way to track the success of your campaign. You will also keep your company’s image in the forefront of your customers’ minds.
Remind Customers of Appointments
One thing that SMS marketing allows you to do that many other mobile marketing strategies do not allow is reminding your customers of appointments. For example, if you are marketing for a hair salon, you can set up a system to send a text message reminding clients of their appointments. Fewer missed appointments means more money in the company’s pocket. If you run an auto repair shop, you can text customers when their cars are ready to be picked up. Fewer cars in the bay means more room for new customers.
Time Messages Appropriately
You need to send your SMS messages at a time when customers are likely to open and read them. If your target demographic is the type of person who works a nine-to-five job, sending the message during the workday may mean they ignore it or never even see it. However, sending it late at night will only serve to annoy the same demographic, as they are trying to sleep. The late afternoon or evening might be the best time. If you can get the text to the customer right when they get home, they are more prone to read it. Know your target audience, and send messages at a time that works for them.
Direct Your Customers
Sometimes your message will not fit within the limits of the SMS character count. Rather than sending a multi-part message, redirect your customers to your website. If possible, include a link that smartphone users can use to access the site with one simple click. Give them a glimpse of what you are offering, and then send them to your site to learn the details.
Always Test
Always test your texts before you send them. Test them on a variety of devices. You want to be certain that they will look great not only on a smartphone but also on a traditional phone that does not render images well.
Remember, text messaging may not have been embraced by all marketers, but it is still an effective option when used well. Set up your campaigns carefully, allow your customers to opt in and time your delivery to be as effective as possible, and you will see a good return for your efforts.